Part of our time together was dedicated to discussing the work our product teams are doing to address pain points creators feel when trying to get the word out about their projects. We shared our team’s methodology for surveying our community and understanding what rises to the top, walked through some immediate next steps, and then opened up the conversation. We heard that in addition to tools we’re working on like support for Google Analytics 4 and pixel integrations, there’s a hunger to facilitate more real-world connections with audiences. Creators also want to make it easier and more appealing for potential backers to follow their project before it goes live. And creators want better analytics—for example, when you can see where your most engaged backers are coming from, you have a chance to build on that success. As our product teams are building, they’re also evaluating how we can best integrate this feedback into their work. Additionally, we focused the conversation on protocol efforts. This direct conversation was overdue as the issue remains top of mind for many creators, and it was an important step in more deeply involving our community with this initiative.